Artisan Marketplace

Headless E-commerce Platform

How we built a modern headless e-commerce platform using Swell that processes $2M+ in monthly transactions and increased sales by 60% in the first quarter.

$2M+

Monthly GMV

60%

Sales increase

2.3s

Page load time

15k

Active customers

Swell

Next.js

TypeScript

Stripe

Vercel

Tailwind CSS

The Challenge

Artisan Marketplace was running on a legacy e-commerce platform that was limiting their growth potential. Their existing system had several critical issues:

Slow page load times (8+ seconds) causing high bounce rates
Limited customization options for the storefront design
Poor mobile experience with low conversion rates
Difficulty managing inventory across multiple sales channels

Our Solution

We implemented a modern headless e-commerce solution using Swell as the backend and a custom Next.js frontend optimized for performance and user experience:

Lightning-fast storefront with 2.3s average page load times
Fully custom design system with advanced product filtering
Mobile-first responsive design with 98/100 mobile score
Integrated inventory management across all sales channels

Measurable Results

The new platform delivered exceptional results across all key performance indicators within 90 days.

60%

Revenue Increase

First quarter post-launch

4.2%

Conversion Rate

Up from 1.8% previously

70%

Faster Load Times

From 8s to 2.3s average

150%

Customer Growth

15k active customers

"The new platform exceeded all our expectations. We've seen incredible growth and our customers love the experience."

Marcus Rodriguez

Founder, Artisan Marketplace

Ready to transform your e-commerce platform?

Let's discuss how we can help you build a modern, high-performing e-commerce solution.